Destination Niagara is a volunteer association of tourism industry players working to implement a comprehensive plan for the development of a common destination strategy for the Niagara region. The initiative is an expression of the Ontario Ministry of Tourism's Destination Development program. The strategy is spelled out in the document
“Niagara Region 2006-2012 Tourism Strategy and Annual Action Plan”
The strategy was developed as a result of extensive consultation with local industry, beginning with the Premier-ranked Tourism Destination Framework process, initiated by the Ontario Ministry of Tourism. The
summary report from that exercise was the basis for the development of the current strategy.
The Destination Niagara Project Facilitator is
Blake Communications
Christopher Blake
(905)-941-0234
chfblake@niagara.com
Niagara College's School of Hospitality, Tourism and Administrative Studies aims to develop a research culture to support the needs of the community within the Niagara Region. Skill development in research is included as part of the curriculum outcomes for several programs. There is a focus on creating applied research studies and expanding existing studies to assist in
decision-making for the Region’s hospitality and tourism industries.
Specific objectives of research pursuits include:
- Innovations and opportunities for Niagara Region’s Hospitality and Tourism Industries
- Effective teaching and learning
- Increased skill development and training capacity within the community